Saturday, October 10, 2009


Check this out:
Marge Simpson has done something that Homer might not approve: She has posed for Playboy magazine.
After more than a half century featuring women like Marilyn Monroe, Cindy Crawford and the Girls of Hooters on its cover, Playboy has for the first time given the spot to a cartoon character.
And the magazine is giving the star of The Simpsons the star treatment, complete with a data sheet, an interview and a two-page centrefold.
The magazine's editorial director, James Jellinek, won't say exactly how much of Marge will show in the November edition, which hits newsstands on Oct. 16 – or whether she lets down that big pile of blue hair. But, he said, "It's very, very racy.''
He stressed that the mother of three – the youngest a baby, by the way – has a lot to be proud of.
"She is a stunning example of the cartoon form," he said on Friday at the magazine's headquarters in Chicago, appearing both pleased and surprised at the words coming out of his mouth.
For Playboy, which has seen its circulation slip from 3.15 million to 2.6 million since 2006, putting Marge on the cover was designed to attract younger readers to a magazine for which the median age of readers is 35, while not alienating older readers.
"We knew that this would really appeal to the 20-something crowd," said Playboy spokeswoman Theresa Hennessey.
The magazine also hopes to turn the November issue into a collectors' item by featuring Marge, sitting on a chair in the shape of the iconic Playboy bunny, on the cover of copies sold only on newsstands. Subscribers get a more traditional model on the cover.
"It's so rare in today's digital age where you have the opportunity to send people to the newsstand to pick something up,'' Jellinek said.
Playboy even convinced 7-Eleven to carry the magazine in its 1,200 corporate-owned stores, something the company has done only once before in more than 20 years.
"We love Marge," said 7-Eleven spokesman Margaret Chabris.

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