Saturday, August 9, 2008

Bell Kills the Beavers

Good bye Frank and Gordon, can't say I'm sorry to see you go. I hope you two didn't see the axe coming (if you know what I mean)...
Change is in the air at soon-to-be-privatized BCE Inc. — just ask the 2,500 managers losing their jobs — and now Bell Canada's incoming owners are attempting to communicate a message of rejuvenation to customers via a major brand makeover.
After revealing earlier this month that "spokesbeavers" Frank and Gordon are also being handed severance packages, Bell is rolling out a national brand campaign tomorrow that puts a new face on Ma Bell and coincides with the beginning of the Olympic Games in Beijing.

The new fur-free look includes a more contemporary take on the company's blue logo and a tag line that reads "Today just got better" in English Canada and "La vie est Bell" in Quebec.
I guess that explains all those wired half finished billboards all over the city.

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