Change is in the air at soon-to-be-privatized BCE Inc. — just ask the 2,500 managers losing their jobs — and now Bell Canada's incoming owners are attempting to communicate a message of rejuvenation to customers via a major brand makeover.
After revealing earlier this month that "spokesbeavers" Frank and Gordon are also being handed severance packages, Bell is rolling out a national brand campaign tomorrow that puts a new face on Ma Bell and coincides with the beginning of the Olympic Games in Beijing.
The new fur-free look includes a more contemporary take on the company's blue logo and a tag line that reads "Today just got better" in English Canada and "La vie est Bell" in Quebec.
After revealing earlier this month that "spokesbeavers" Frank and Gordon are also being handed severance packages, Bell is rolling out a national brand campaign tomorrow that puts a new face on Ma Bell and coincides with the beginning of the Olympic Games in Beijing.
The new fur-free look includes a more contemporary take on the company's blue logo and a tag line that reads "Today just got better" in English Canada and "La vie est Bell" in Quebec. I guess that explains all those wired half finished billboards all over the city.
courtesy of http://www.thestar.com
